Woodbender Opens Doors to NEW Helderberg Showroom21 August, 2018
Following the opening of its inspiring new showroom in Parkhurst, Johannesburg in September last year, Woodbender recently began welcoming customers to its beautiful new Western Cape showroom.
Situated on the same premises as its head office and factory in Strand, Western Cape, the new Woodbender showroom is light and inviting, with a minimalist aesthetic that provides the perfect canvas to showcase the company’s offering – beautiful bentwood furniture crafted from solid ash wood imported from certified and sustainably managed forests.
The age-old art of wood bending is a focal point in the new space thanks to an exquisite bentwood screen designed by Research and Development Manager, Grant Longmore. Grant, who joined Woodbender in April this year, recently exhibited at 100% Design South Africa and is currently working on additional bespoke pieces for the showroom.
The new space offers clients the opportunity to view several key pieces in the range, styled in carefully curated lounge and dining room settings. As Woodbender currently produces over 300 designs, not every piece appears in the showroom, however, a large collection, which is an excellent representation of the full range, is on display.
Customers are also able to view all 15 timber finishes Woodbender offers – from natural ash, natural oak, cherry and mahogany through to limewash, Egyptian cotton, red and blue.
And because Woodbender does all upholstery in-house at its factory next door, each of the designs featured in the vast chair gallery towards the back of the showroom is upholstered in the same pastel grey fabric, enabling clients to imagine their chosen fabric more easily on the piece.
Located at 41 Newton Road, Strand, the new showroom offers plenty of parking and is open Monday–Thursday from 8:30–16:30, Friday from 8:30–16:00 and Saturday from 9:30pm–1:00pm. It is closed on Sundays and public holidays.