A new look for Woodbender in 201424 October, 2013
Weâ€™re proud to present our Woodbender calendar for 2014. Over the years itâ€™s been an integral component of our companyâ€™s branding strategy to create a calendar showcasing the very best Woodbender products on offer. The Woodbender calendar sets the tone for the upcoming yearâ€™s branding and marketing.
Over the last two years the Woodbender look was rustic and shabby chic, with wooden floor and wallpaper or fabric drops as background. The palette was earthy neutrals, which tied in well with our organisational direction.
For 2014, Woodbender has moved away from rustic into elegant, clean, simple and sophisticated. Woodbender turned 25 this year and has as such reached a maturity reflected in the new look. With imminent European exposure at IMM Cologne we needed to ensure our brand was strong and slick enough to compete on the international stage. We are confident that we have achieved this.
All photography by Anna Lusty – Made in My Camera